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Emotional Attachment in Persona Design

Takashi Kiriyama

In our research into how people form emotional attachment to a product and service, we found a few patterns by which attachment is formed. In a preliminary study, we designed questions that assist people reflect on their own attachment. Using the questions, we have found some patterns of attachment that can be described by desire and satisfaction. Such patterns can be included in the scenarios of personas. Key words: attachment, persona, pattern, design, emotion.

attachment, persona, pattern, design, emotion