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A Good Design = A Good Mate

Ayça Çakmakli

Industrial design has, in recent history, undergone a shift from form and function based design to ?user- centered? and emotional design. As we?ve come to understand the value of emotionally connecting with consumers, the responsibilities of the contemporary industrial designer have grown. To be truly effective in this emotion-driven new space, designers must broaden their knowledge base to include fields like psychology, sociology, and anthropology. Design is about understanding people.

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