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A Framework for Delineating the Emotive Character of Motorbikes in India

Amitoj Singh , Lalit K. Das

This paper proposes an approach to investigate the styling concept of motorbikes by establishing a relationship between its evaluative aesthetic properties and associated emotions. A framework is delineated in form of emotive words and representational image boards to map the emotive character of motorbikes. The framework forms the basis for investigating the emotional differentiation in the social structure of biking in India. The findings give insights on the emotive character of various motorbikes representing different emotional needs. The usability and efficacy of the framework was tested among styling designers and design students.


Motorbikes, Styling, Emotions