Library > Search > Can we measure what we feel? Exploring relationships between tactile perceptions and surface physical properties

Article options

    Login is required to download this article. You can register via the register page.

Can we measure what we feel? Exploring relationships between tactile perceptions and surface physical properties

Xiaojuan Chen , Catherine Barnes , Tom Childs , Brian Henson , Fei Shao

A controlled study on tactile perceptions of 37 surface textures, in the context of food packaging, was reported in this paper. Results of the correlation study illustrated that one perception has relationships with more than one surface’s physical and regression models demonstrated the form and strength of the combined contributions of these surface properties to the perception. Surface preference was assessed to provide incremental information on people’s responses from an emotional level. Perceptions of slipperiness and softness were found to have equal impact on the preference of a surface. This study is an essential step towards the understanding of relationships between a surface’s physical properties and consumer’s affective responses, which aligns with industrial needs to be able to manufacture surfaces that would have desired affective impact on consumers.