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'Form Design For Emotion' with a Cameraphone Based Tool

Philip J. Farrugia , Jonathan C. Borg , Charlon Grima , Oliver C. Fenech

Merging emotional value into products has become an essential strategy for increasing a product’s competitive edge in the consumer market. Indeed, this approach instills emotional value into products, to satisfy human emotional needs. Combined with this is the fact that designers usually work outside their design office using pen and paper, since ideas are usually stimulated. Yet, designers lack mobile computer-aided sketching (CAS) tools which truly link paper-based sketching with computer-based 3D modelling tools. As a step in this direction, this poster presents a framework that extends CAS technology to cameraphones. Furthermore, this framework is capable of providing emotional guidance about a form concept to satisfy the emotional needs of the customer, directly on cameraphones. A proof-of-concept tool has been implemented and evaluated. Preliminary evaluation results with design engineers in the cosmetic cases industry, indicate the positive impact that technology based on the framework developed will have on DFe in practice.

mobile design tools, Design for emotion, computer-aided sketching