After briefly highlighting some issues and questions in cross-cultural research about emotion, this article provides a review of some the tools available to measure feelings in different languages. The development of a Dutch translation of a new instrument, the Geneva Emotion Wheel (Scherer, 2005) is described with a study of its usefulness in a design context. Participants (N = 40) used two products and were asked to report about their feelings using the Geneva Emotion Wheel and PrEmo. (Desmet, 2003). Both measurement tools yielded similar results and were able to show differences in user experience between the products.