Library > Search > Establishing an emotionally durable relationship between product and consumer

Article options

    Login is required to download this article. You can register via the register page.

Establishing an emotionally durable relationship between product and consumer

Mary Duffy , Prof. David Harrison , Bruce Wood , Dr. Jon Sykes

This paper firstly considers the challenges and opportunities facing designers who attempt to emotionally connect with consumers through their products design. Secondly, it describes an experiment which captured six participants’ emotional responses to the aesthetic design of a number of lighting products. Thirdly, the results of the experiment are discussed with respect to how emotion capture could be introduced as a design education tool to assist with the design process as a whole, and in particular, the concept selection process.


design education, product, emotion, concept selection, eye tracker, design classic, emotionally durable design