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Fashion Design: Desires and Emotions When Fashion Students Respond to Design for Emotion

Arti Sandhu

Clothing through its proximity to the body and its ability to impact the wearer’s emotional state suggests that as a discipline fashion design relies heavily on the principles of design for emotion. However, in discussions on design methodology, fashion is rarely given much attention as a field where desire and emotion play a central role in the design process.

The aim of this paper is to provide a fashion perspective on design for emotion. My primary focus will be on the way fashion design students respond to the inclusion of ‘emotion’ as a design criteria; and common themes that arise through such design will be discussed. While it is obvious they respond to this on a subconscious level in almost all their design work; something interesting happens when this is heightened to a conscious usage of emotion centered design tools, enquiry and methodology. The resulting outcomes are not only focused on consumers’ emotional needs, but also become imbued with that of the designers’ realities, dreams and desires.


fashion, Clothing, emotion