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Reference Board: Method with Focus on Emotion for the Conception of New Products in Design

Viviane Gaspar Ribas , André Luiz Battaiola , Bruna Cozer Montenegro , Joana Fernandes de Andrade , Yuri Cristian Vieira Queiroz

Technological development has allowed industries to increase product quality dramatically, some segments offer products with small differences in terms of quality, functionality and price. Emotional aspects can create a product differential. In order to accomplish that, a product should stimulate users' sensibility and interest. Theorical knowledge is the first requirement for a designer to incorporate emotional aspects into a product design. The second requirement is his/her sensibility, an emotional view of the world, which can be obtained by experiencing different kinds of emotional stimulus, such as colors, smell, music, etc. The third requirement is a perfect combination between rationality, particular to project's technical aspects, and project's emotional issues. This paper describes a method to reach this combination based on the main results of a multiple case study focused on the process of color selection.


Tools and Methods; Reference Board; Synesthesia; Color