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Emotions by Products in Cultural Contexts

Leonardo Springer

In a context of slowing down the pace and total integration of the design process, one must think in the introduction of new ways of delivering current items and products for a broader consumer. These products become thus bearers of collective emotions and symbols of social amalgamation, reeling on basic interpretations, common to us all as humans.

Cross cultural design aspects bare upon non-verbal communication such as play, a basic learning process and a key element in the design-driven process.

Through innovation and sustained design, cultural aspects can improve creative design response in multifarious design interfaces.

This paper describes research aimed to qualify the cultural transfer in the design discipline, where small detail provides a homogenous understanding of interface and product design.


Cross-culture; Discovery; Play; Interaction; Maieutic; Sintropy; Fast Interfaces