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Interaction Design as a Motivator

Fang-Wu Tung , Yi-Shin Deng

Product design is often intended to change the user's behavior and attitude, especially for products that carry educational functions. Digital technology works to enrich products with more interactive experiences while placing increased emphasis on the influence of user behavior. Using products aimed at facilitating children's learning as examples, this paper will explore an approach that may employ interaction design in transforming persuasive intentions into actual products for educational and motivational purposes.

The research begins with the study of persuasive technology, educational technology, and learning motivation. Then it will seek to analyze the design strategies of ten related examples based on the framework of persuasive technology. The relevance between these persuasive strategies and the aim of enhancing learning motivations will be further examined to provide an insight into how to target learners’ motivation. Then as a conclusion, this paper will propose some design principles based on human-computer interaction to transform persuasive intentions into real products that may motivate children to learn.

In addition to providing the user with more experiences and emotional attachments, interaction design can influence users even more persuasively. The study proposes an approach to enhance the persuasive power of products via interaction design for the purpose of motivating children’s learning. The approach may provide designers with a new tool as they proceed to design related products for children. It’ll further suggest a new thinking in both industrial and interaction designs.


interaction design, Electronic learning toy, Motivation, Persuasive technology