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  • [product & emotion] navigator Become our friend to view this Tool/Method
    This computer tool, the [product & emotion] navigator, is an anecdotal database of pictures of products, the emotions they have evoked, the concerns of the users who experienced the emotions, and the self-reported reasons behind this emotion, i.e. the appraisal. The [p&e] navigator invites you to browse through this database in a visual and open-ended manner.
  • RealPeople Become our friend to view this Tool/Method
    The resource that is being developed allows designers to specify a user group by
    selecting certain variables e.g. age, gender and product type, and view statistically
    validated information concerning particular groups’ generic attitudes towards
    products and the types of pleasure they bring the user. It is also possible to browse individual’s data, where there is richer and more in-depth information
  • Product Sound Design Become our friend to view this Tool/Method
    This tool makes use of a sound library that contains a collection of separately recorded parts of products. The sounds in the library are hierarchically organized and each of which is represented by a corresponding pictogram that makes it easy for designers to navigate, choose, and build the right sound. The pictograms represent various descriptive features of the sounding parts (e.g., source, action, material, etc.) and work as a cue for the...
  • Skin 2.0 Become our friend to view this Tool/Method
    Skin is a small interaction device that can be attached to a table in order to visualise materials on products. A selection device is provided for browsing through the collection of stock materials. New materials are mixed on the models using the real-time capturing device. Mixing materials with prints such as logos and prints makes skin excellent for packaging design.
  • Cabinet Become our friend to view this Tool/Method
    Cabinet is a table-sized interaction device that allows designers to collect and organize collections of both physical and digital visual material. Cabinet captures
    material by taking a picture from above or digital images can be added with a USB flash drive. Images can be organized spatially in stacks and compositions using the
    whole length of the arm. Cabinet blends the physical world and digital world very smoothly through its...
  • MDS-Interactive Become our friend to view this Tool/Method
    A set of samples is presented in a spatial layout, expressing the similarity relations using real-time Multi-Dimensional Scaling algorithms; the layout is adjusted every time the user changes the weight of criteria (dimensions), adds an existing sample or adds a new sample. Key element in the dialogue is the (patented) similaritypattern search, in which the user indicates a position on the display, and the system searches the database for the...
  • Repertory Grid Technique (RGT) Become our friend to view this Tool/Method
    First, an individual participating in an elicitation session produces his or her own
    constructs, i.e. what bipolar dimensions of meaning the person see as the most
    important ones for talking about the elements (the investigated phenomena). The
    construct elicitation process is typically eased by the use of triads, where the
    subject becomes exposed to sets of three elements at a time and is asked to
  • ISH & E2 Become our friend to view this Tool/Method
    E2 (E-square) is a social and tangible interaction playground that allows us to evaluate various aspects of tangible interaction through loops of (1) designing,
    building and reflecting, and (2) using, experiencing and reflecting. ISH is an installation that uses E2 and that explores resonant tangible interaction. Resonance occurs due to the perfect matching interplay between a person and a product. It evokes strong positive emotions,...
  • Extreme Characters Become our friend to view this Tool/Method
    Designing for Extreme Characters is a method that is useful in the early phase of the design process, as a creativity technique. Typically an ‘Extreme Characters’ – session is prepared with several different extreme characters (three to five).

    These characters are elaborated by means of a
    few pictures and a short description of the character. This description highlights some of the activities and the peculiarities...
  • Archetypes Become our friend to view this Tool/Method
    Archetype discoveries do not rely on what people say but use a mixture of biology, cultural anthropology, psychology and learning theories to reveal the way people react towards a product, service, promotion etc. The core issues are noted which come from accessing people’s unconscious thoughts since archetypes are deeply buried in the mind and are often based on the first contact and experience with a product or service. Cross-cultural...
  • Design Improv Become our friend to view this Tool/Method
    Design Improv is a method that is based on the ideas and techniques of Improvisational Theatre. When you think of theatre, you might think of a stage, and a strict performance with actors and choreographers. But Improv is not that at all. Improv theatre is much more about playing games to solve problems and involves and engages the audience as part of those games. The audience can make suggestions to the players to become part of the action....
  • Scenario building Become our friend to view this Tool/Method
    Scenarios are developed following research into and with real people, their lives, lifestyles and how they perform tasks. Each scenario is based upon this real information and data and therefore, are not stereotypes. Nor should they be ‘typical’ users since designing for the extremes of a population invariably includes the majority. The scenarios should represent a range of users and contexts such as old or young, novice or expert,...
  • Personas Become our friend to view this Tool/Method
    Personas are created using the information from research into real people. Each persona becomes a representative for a user group that uses or may use the product or service being developed. These personas often represent the more extreme members of a user group since designing for these will also include the more ordinary user groups.

    Each persona is developed over time and can evolve as members of the development team...
  • Mood matrix Become our friend to view this Tool/Method
    The team of required developers/ members of the design process meet for a workshop; members should include all stakeholders in the process, design, marketing, sales, engineering, as well as customers or users. There are five stages:
    1. Workshop
    To discuss the emotional aspects of the target group; who is the target group and how should they be affected by the product?
    2. Choose.
    The three most important emotions are...
  • AffectVisualisation Become our friend to view this Tool/Method
    When raw data from consumer surveys is dropped into AffectVisualisation it only takes 2 clicks to process and create a set of interactive graphical displays:
    Interactive graphs include:
    (1) 2D Plot to observe colorations between evaluative words
    (2) Response Distribution to see the consensus between participants for each application of an evaluative word against a product
    (3) Radar Plot to see and compare products...
  • Bodystorming Become our friend to view this Tool/Method
    Bodystorming is where a scenario is set up and acted out. This can be in the studio, out on location, with or without props. Bodystorming is also inexpensive and simple to undertake.
  • Bodystorming Become our friend to view this Tool/Method
    The concept of bodystorming is a more physical version of the brainstorming method. Bodystorming is where a scenario is set up and acted out. This can be in the studio, out on location with or without props. Acting out scenarios can enable participants to become familiar with the unfamiliar very quickly and increase the understanding of the problem and the context in which it resides. Feedback is immediate, informative and the sessions are...