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  • Colour Emotion models Become our friend to view this Tool/Method
    These models were developed based on psychophysical experimental data using British and Chinese observers. All the colour stimuli (square colour patches) used in the experiments were presented under a D65 daylight simulator in a viewing cabinet. The colours were measured using a tele-spectroradiometer. The method of categorical judgement was used for data collection and analysis. The models developed include the scales: warm-cool, heavy-light,...
  • Tabscale Become our friend to view this Tool/Method
    The observer’s task is to position the samples in the two-dimensional plane of the tablet. The tablet’s horizontal (long) axis is considered a scale for assessing the magnitude of quality attribute A, and its vertical (short) axis is considered a scale for assessing quality attribute B. The observer is asked to place the samples with the print containing the least magnitude of attribute A closest to the origin at the left edge of the...
  • User Compass Chart Become our friend to view this Tool/Method
    The UCC is a game-board in the shape of a compass chart, with two crossing vectors and four resulting sectors. The chart points have labels with adjectives and their associations. The South-West sector represents an existing or negative combination of qualities and the North-East sector a positive and desirable combination. The vectors are graded in accordance with a customer satisfaction scale in car industry. The subject is asked to position...
  • HADRIAN v1 Become our friend to view this Tool/Method
    Our approach has been to replace numerous separate tables of population percentiles(e.g. for arm reach, hip breadth, sitting height and so on) with a holistic database of 100 individuals. This approach adds significantly to the ‘richness’ of the data that a designer has access to. Detailed information is provided on the size, shape, abilities, preferences and concerns of a wide range of people, each presented as individual datasets. Data...
  • Quality Engineering approach for comfort assessment in virtual reality Become our friend to view this Tool/Method
    In early phases of design of a new product, designer needs tools to evaluate her/his ideas and whether conceived solutions can satisfy the final user. In many contexts this evaluation depends on man-machine interaction. A challenge is to study this interaction in virtual environment through human modelling and simulation.

    The method is aimed at optimising comfort properties of a new product (e.g. a vehicle seat, a work chair)...
  • Eye Tracking Analysis Become our friend to view this Tool/Method
    The eye tracking in this methodology is used to register and analyze evaluation patterns of a product design perception. Relevant information provided by eye-tracking is:
    - Scan path
    - Location of Areas of interest.
    - Time in each area of interest.
    In this methodology gaze behaviour, combined with the knowledge of the features of the product, reveals the features that capture attention. The result of applying...
  • I.D. Tool: IMPRINT DeSIGN TOOL Become our friend to view this Tool/Method
    I.D. Tool consists of three parts:
    1) The collection of product impressions with the use in-depth interviews or focus group sessions.
    2) The analysis of interview input by categorization according to a predetermined structure.
    3) The visual result presentation with diagrams that shows the connection between product attributes, impressions and customer opinions.
    Each stage is carried out with the use of a software...
  • Perceived Comfort Assessment Become our friend to view this Tool/Method
    The method for assessing seat comfort is a set of four steps:
    1. Collect factors: Collect as many words as possible that can be related to comfort or discomfort through interviews with drivers, branch magazines, literature, dictionaries Google search etc. to find factors that cover as much of the meanings of comfort and discomfort as possible.

    2. Reduce factors: Decide the criteria for reducing or replacing less useful...
  • Visual Scanning and assessment Become our friend to view this Tool/Method
    This is a hands-on approach about selecting design elements based on first impression of product appearance. The method consists of two steps; (1) visual scanning and (2) visual assessment.

    1. The purpose of the Visual Scanning method is to identify the most prominent visual elements of the products, i.e., those elements that are considered most characteristic for the overall visual appearance. The visual elements are...
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