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Presenting Evocative Design as a Method for Divergent Thought for Interaction Design

William Ryan , William Hazlewood , Erik Stolterman

This paper describes evocative design as a design method for engaging in problem setting in interaction design. Evocative design ideas play on designers? attempts to uncover assumptions in a problem space by creating uncommon design ideas and encourage new ways of thinking about design problems. We feel this is a beneficial practice since such designs expose innovations that typical user-centered approaches may not. We also provide a set of commitments for identifying potentially valuable designs as a design community based on designers' intentions. Commitments keep design ideas generated through the evocative design method grounded and connected with the client, design community, and society underlying a given problem space. The paper will not describe a systematic procedure for engaging in evocative design, but rather will make the argument for its efficacy as design method for interaction design.


problem setting, design methods, subversion, critical technical practice, design community