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Dutch Design Education: A new approach to design for emotions

Peter van Waart , Machiel Kunst , Ingrid Mulder

This article describes a new educational model on design for emotion in the landscape of Dutch design institutes. The proposed method enhances the emotional literacy of students as a key professional competency - it teaches them to design for emotions. The underlying assumption is that to design for emotions, one should be able to understand and control his own emotions. This model has been applied in the minor Experience Branding (n=37).
Students’ experiences are reported and reflected upon. Our results show valuable insights. However, we ask to what extent these effects are dependent on mentality of Dutch people.


Dutch design education, Design for emotions, emotional literacy